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Here Are The 10 Most Innovative Digital Ad Products of 2014 Google, Snapchat, Facebook and the rest reshape the industry

It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become…

December 26 7:08AM

Here's a Timeline of Brands Scoring Big in Social Media This Year 'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

December 24 7:08AM

Here's How Music, Brands and Tech Collided in 2014 Revolt TV's expert panel reviews the landscape with a trio of videos

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to…

December 22 1:12PM

When Does Leaning Hard Into Celebrity Become Lazy and Dangerous? Fame, as a branding channel, dominated advertising in 2014

There are many things that defined 2014 in advertising. Mobile domination, our insatiable desire for a viral hit, TV ads alive and well, Goodvertising, Big Data and, of course, the…

December 22 12:12PM

Can BMW's Snapchat-Inspired Campaign Attract Young Drivers? Ads disappear after being shared

Today's younger consumers are known for having seconds-long attention spans—but that's fine for BMW, which only needs five seconds. Catering to that short marketing window, the automaker (with the help of…

December 18 2:01PM

Snapchat Quietly Bought a Smartglass Startup Owned by the CEO's Friend Sony hack also reveals Evan Spiegel's outlook on advertising

It's not just Sony whose corporate secrets are being outed by an ongoing leak of hacked documents. Emails released today also reveal Snapchat CEO Evan Spiegel green-lit the $15 million…

December 17 5:49PM

'Wild' Author Cheryl Strayed Confesses to Her Social Media Addiction Twitter and Facebook function as water cooler for writers

Specs Who Age 46 Claim to fame Author of Wild (the film adaptation, starring Reese Witherspoon, is currently in theaters) Base Portland, Ore. Twitter @CherylStrayed What’s the first information you consume in the morning?  You mean after…

December 17 12:09AM

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have…

December 16 8:00AM

These 10 Toy Brands Are Winning Social Media For The Holidays Lego and Monster High play big on Facebook and Twitter

What holiday toys generate the best social media buzz? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys "R" Us and Target to create a…

December 16 7:08AM

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15 2:38PM

Acquiring a Social Agency Is Sounding Less Sexy by the Month Analytics, mobile and even direct are becoming hotter targets

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story. In the annual survey of marketing, media and tech…

December 15 12:35AM

The Curious Case of Ariana Grande's Vanishing Instagrams She kills it with social video, then kills off the clips

According to Shareablee, Ariana Grande has deleted 10 videos and six photos in recent months on Instagram. And from what the digital marketing company has observed, the singer's decision to…

December 12 1:08PM

Best Buy Sorry for Tweet Joking About 'Serial' Murder at Its Store Says it lacked 'good judgment'

Best Buy had to pull a misguided tweet today that referenced the hit podcast Serial— which is based on a murder that happened outside one of its stores—a familiar exercise for…

December 11 6:26PM

Which Brands Boomed and Which Ones Busted in Social Media This Year? Fiat scores while American Airlines nosedives

Between constant tweaks to Facebook's algorithm, changes to Twitter and the rise of Instagram, social media has certainly kept marketers on their toes this year. A new look into data compiled…

December 11 4:04PM

Instagram Is Now Bigger Than Twitter With 300 Million Monthly Users It's also debuting verified accounts and purging fake followers

Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million. Facebook's companion company, bought…

December 10 11:07AM

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

December 10 10:19AM

Here Are the Top 10 Most Loved Brands in Social Media From November MTV, Friskies and a surprise luxury player made the grade

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc. And today the British Columbia-based tech player is…

December 10 9:00AM

5 Cereals Twitter Users Are Desperate to Bring Back French Toast Crunch is only the beginning

When General Mills relaunched its sugary French Toast Crunch cereal on Friday after an eight-year hiatus, Twitter exploded with gratitude. Ever since, the cereal has been consistently trending on Twitter. And…

December 9 11:17AM

24 Hours in Advertising: Tuesday, Dec. 9, 2014 JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

December 8 5:37PM

Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8 12:20PM

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

December 8 11:49AM

Victoria's Secret Shows There's Something About Airplanes and Social Media 20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit…

December 4 1:44PM

Netflix Sure Picked an Interesting Time for This Tweet About Above-the-Law Cops

As Twitter was erupting this afternoon with outrage over a grand jury's decision not to indict the NYPD officer whose chokehold killed Eric Garner, Netflix made a rather odd marketing…

December 3 9:29PM

Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign Need some cheer? Try tweeting at the Dutch beer brand

Home delivery is a big trend these days, with car services like Uber and Lyft teaming with brands for one-off campaigns. Now Heineken is putting its own twist on the…

December 2 12:55PM

Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far

One of the universe's greatest villians has conquered the Twitter feed of one the world's most recognized automotive brands. Yes, it appears that Skeletor, the nemesis of He-Man (both of '80s…

December 1 3:35PM

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