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  • Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

    While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide ……

  • Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

    It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social ……

  • Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

    In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, ……

  • Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

    With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a ……

Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter

Plan for the unexpected moments

Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads.…

How CBS Sports' Tracy Wolfson Uses Social Media to Prepare for the Big Game

And the NFL player she says is killing it on Twitter

Specs Age 40 Claim to fame Lead reporter for the NFL on CBS and NCAA basketball, as well as Super Bowl 50 sideline reporter Base New York Twitter @tracywolfson Adweek: What's the first information you…

Here's How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

Top-priced social ads to influencer marketing for $5 million

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online,…

Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks

Twitter is asking its biggest advertisers to speak emoji—for $1 million. Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and…

This Writer Just Schooled Us All on Suspenseful, Awkwardly Comic Twitter Storytelling

Joe Craig, a British writer and children's novelist, just demonstrated his mastery in adapting long-form copy to the medium of Twitter ... by recounting the apparently true tale of a…

10 Ideas That Could Save Twitter

A decade-long power user asked for suggestions, and they poured in

Twitter may be down, but it's certainly not out. Sure, its user growth is dwindling, its leadership is departing, its stock is tanking, and its fortunes generally seem to be in…

Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl

RPA continues site's campaign with 60-second spot

Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site. Apartments.com's CMO…

Twitter Hires AmEx's Head of Digital Partnerships, Leslie Berland, as Its New CMO

She kept the credit brand ahead of the tech curve

Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO. Twitter CEO Jack Dorsey welcomed Berland…

Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

Twitter Needs a Product Renaissance to Get Out of Its Current Funk

Executive exodus raises questions around the ad industry

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain momentum? "Until some more…

5 Ways to Improve Chemistry With Your Clients

Knowing needs, interests and commonalities can rocket relationship

You've heard it before: You're a great agency and the work was terrific, but we're going with someone else that's a "better fit." Where did you go wrong? Did you…

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push…

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

Sundance's digital confab focuses beyond the interruptive past

In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well…

Facebook Just Launched Its Own Version of Twitter's Moments, but Just for Sports

Social giant hits the gridiron

The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter's Moments, but specifically for sports.…

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Wix will test out YouTube's instant ads

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands'…

After a Series of Outages, Twitter's Stock Price Has Dropped in an Alarming Fashion

Not what real-time marketers want to hear

Twitter, a social media favorite among marketers, journalists, celebrities, news lovers and trolls, is having a rough time of things in recent days and weeks. Since Friday, it's suffered three…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

Comcast Partners With Twitter-Owned Niche and 19 Influencers to Pitch Its Cable Box

Gives up the control clients get working with agencies

Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box. Partnering with Comcast to…

How Angie Tribeca's Marketing Perfectly Matched the Show's Satirical Tone

Finally, a show about cops

For audiences growing weary of the tired genre of cop dramas, TBS has something new for you: a cop drama. Or maybe not. TBS's new series, Angie Tribeca, is full of the…

To Better Prepare Grads for Real Social Media Jobs, This Agency Created a College Class

VML partners with Mizzou on advanced strategy course

Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it applied to their…

Twitter Looks to Harness Its Endless Gaming Tweets With a Dedicated Channel

Social net builds a focus on games

Twitter wants to collect the best tweets about games into a single place with a new channel devoted specifically to the subject.  A new handle, @TwitterGaming, will, in effect, organize "thousands…

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