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  • Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

    While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide ……

  • Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

    It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social ……

  • Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

    In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, ……

  • Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

    With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a ……

How a Twitter Account Turned Into a $500,000 a Year Business

UberFacts sponsored links bring in bank

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Whether It’s Online or IRL, Bar Rescue’s Jon Taffer Is All About Authenticity

He’s got a new app in the works for aspiring nightclub moguls

Specs Age 60 Claim to fame Host of Spike TV's Bar Rescue (new episodes begin Sunday, June 21); president of Nightclub & Bar Media Group and Taffer Media Base Las Vegas Twitter @jontaffer What's the…

Where Do the Best Creative Ideas Come From? Join the Discussion at #AdweekChat

Twitter chat begins at 2 p.m. Eastern Wednesday

In marketing and so much else, as this year's Clio Awards campaign put it, the best idea wins. But coming up with those ideas is often the hardest part of the job. So how…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

24 Hours in Advertising: Tuesday, May 19, 2015

Y&R brings car crash victims back to life, and Mad Men says one last goodbye

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Five defining moments from the Mad Men finale Take a look at five…

Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Facebook alum will oversee Visa, MasterCard

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with…

Barack Obama Gets @POTUS, His Personal Twitter Handle

But what happens to it after he leaves office?

Late Monday morning, President Barack Obama tweeted from his new Twitter account, @POTUS, for the first time. Hello, Twitter! It's Barack. Really! Six years in, they're finally giving me my own…

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

Glidden Literally Asks People to Watch Paint Dry on Periscope

Need to kill some time today?

File this under the dumbest use of live-streaming video on Periscope yet. Or is it the most brilliant? Around noon ET today, paint brand Glidden opened a Periscope account, showing the…

UPDATE: T-Mobile Appears to Pull Twitter Ad After Backlash

#NeverSettleForVerizon reaps negative tweets

T-Mobile walked into a hornet's nest on Twitter after buying today's Promoted Trend—which costs around $200,000—and employing the hashtag #NeverSettleForVerizon. Many former T-Mobile customers tweeted in protest to the ad,…

With Facebook's Instant Articles, Publishers Contemplate a Social-First World

New feature could alter the industry

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles made plenty of publishers' hair stand on end this morning anyway. And why…

These New Facebook Ads Come With a Call Button to Ring Up Businesses

Going after mom and pop with new features

Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 40 million businesses have Facebook pages, and now they can add the…

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

Narwhals and unicorns? Yassss

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a…

Thanks to Mad Men and Avengers, Actress Linda Cardellini Knows How to Keep a Secret

Bloodline star didn't even tell her publicist about one recent appearance

Specs Age 39 Claim to fame Stars in Netflix's Bloodline; appears in The Avengers and Welcome to Me (both in theaters now); plays Sylvia Rosen on AMC's Mad Men Base Los Angeles Twitter @LindaCardellini What's…

British Bus Service Apologizes for 'Ride Me' Ad Campaign

Price gag sparked international backlash

A Welsh bus service's "Ride Me All Day for £3" ad campaign has come to an abrupt stop after facing vocal criticism in social media. The ads, featured on the back of…

12 Interesting Digital Marketing Stats From the Past Week

Mobile search hits the tipping point, and Avengers ads get analyzed

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

The risk is increasingly outweighing the reward

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching…

Ray Parker Jr. Wants to Sing Your Mom a Song About Milk for Mother's Day

Making milk a more digital brand with #SongsForMoms

Goodby, Silverstein & Partners—which created the original "Got Milk?" campaign in 1993—are taking the California Milk Processor Board brand digital, launching a new Mother's Day campaign today on Facebook and Twitter. Through…

Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent…

This Week’s Must-Haves: Lilly's Sold-Out Target Collection and More Stylish Finds

Like a summer-ready cosmetics collab and luxe customized clutches

This week, the Adweek staff is highlighting must-have items including customized clutches, neon makeup shades for summer and tees featuring Yves Saint Laurent. Take a look!

Yahoo Style’s Joe Zee Talks Snapchat, Food Mags and Chrissy Teigen

The fashion editor would rather browse Instagram than sleep

Specs Who Joe Zee Age 46 Claim to fame Editor in chief and executive creative officer of Yahoo Style; co-host of upcoming daytime talk show, The Fab (premiering in September); Clio Image Awards juror What's…

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

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