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  • Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

    While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide ……

  • Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

    It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social ……

  • Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

    In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, ……

  • Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

    With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a ……

President Trump Now Has a Snapchat Account as Part of His Social Media Switch Up

In addition to his 2 Twitter accounts

After being sworn in as the 45th president of the United States today, Donald J. Trump's social team is already at work setting up his social profiles and accounts. Meanwhile, the…

Why Brands Should Include Social Video in Their Super Bowl Ad Spend

It will vastly extend Big Game investment

With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos. For one…

This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to 'HEL'

Because it is

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition. The…

Suddenly, Home Automation Is All the Rage Among Millennial Men on Facebook

They're posting about it 8 times more than a year ago

Maybe the era of the Internet of Things is upon us. Chatter about home automation has recently increased by more than eight times year over year on Facebook, mostly driven by…

DJ Khaled's New Mobile Game for Champs Sports Leans Into 1980s Cool

Sega-like graphics pitch Timberland boots

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner…

64% of Marketers Have a Snapchat Account, According to New Report

L2 data also includes Instagram and Twitter stats

While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2. The firm's report tracks…

A Majority of Americans Want Donald Trump to Dump His Twitter Account

Quinnipiac survey: 64% of U.S. adults want him to quit

If the results of a new survey are any sign, Americans now think Donald Trump should focus on more pressing matters than his Twitter account. According to a survey of nearly…

Nearly 3 Million Users Tuned in to Twitter's Golden Globes Red Carpet Livestream

Nice follow-up to its NFL deal

Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the…

Airbnb Is Testing 360° Live Video on Twitter and Periscope to Inspire Vacation Planners

On the heels of Toyota's success at CES

Livestreaming became fashionable among brands in 2016, with Lowe's, Taco Bell and other companies testing out the concept via Facebook Live, Periscope and other platforms. While driving sales is always at the heart…

7 Ways the White House Is Preserving President Obama's Social Accounts

Giphy, Twitter bots and troves of archives

Barack Obama has famously been the country's first social media president. Notably, his administration has used Twitter, Facebook, Instagram and Snapchat as communication platforms. Now, with only two weeks left…

Why Marketers Like YouTube and E! Are Embracing Twitter Moments

'There's a lot of room for experimentation'

Brands have been test driving a new tool to get their message to the masses in a scrapbook-like format from Twitter called Moments. When it first launched in October 2015, Twitter…

Wendy's Put a Troll on Ice With 2017's Best Tweet So Far

The year is young, but Wendy's is getting an early start on being one of 2017's hottest brands on Twitter. So hot, in fact, you might get a wicked burn. When…

Infographic: How Millennials and Baby Boomers Consume User-Generated Content

And what brands can learn from their preferences

From an A-list celebrity tagging his new designer duds on Instagram to your next-door neighbor raving about her favorite new meal-delivery service on Facebook, most everyone uses social media to…

How Polaroid Is Using Affordable Content Creators to Boost Sales

Has seen a 180% lift

Polaroid marketers nowadays do not get the kind of budget their forerunners did three decades ago when sales were in the billions of dollars, and it hasn't had an ad…

More Customer Service Brands Are Getting Creative With Twitter's New Curated Profiles

Starbucks, Airbnb try 'featured tweets'

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the…

How Westworld Dominated the Conversation on Social Media This Fall

Digital strategy is key to shows with intrigue built in

While Netflix's Stranger Things took over social TV conversations over the summer, HBO's Westworld dominated the fall. After premiering in October, the sci-fi reboot of a Michael Crichton film aired to…

Facebook Is Enlisting American Users in the Fight Against Fake News

It just revealed a handful of test features

Facebook's going to need all the help it can get to combat fake news.  With that in mind, the company is enlisting users to fight the good fight, revealing a five-part…

Trump Tweets Temper Tantrum Over Vanity Fair Restaurant Review

'Way down, big trouble, dead!'

Donald Trump took to Twitter to complain again. But that's not news. Today, however, he took umbrage with Vanity Fair's recent review of his Trump Grill restaurant, written by Tina Nguyen. The…

Snapchat's Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

Hispanic-focused Mitú is its newest Discover channel

The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more…

11 Eye-Opening Digital Marketing Stats From the Past Week

Instagram booms, while Houseparty quickly gains traction

Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are…

Check Out Twitter's 10 Buzziest Global Topics of 2016

Trump-Clinton election wasn't No. 1, believe it or not

Twitter today is revealing its top 10 global trending topics of 2016. The Summer Olympics were the buzziest event of the year on the microblogging platform, garnering 187 million tweets, highlighted by…

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

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