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  • Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

    While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide ……

  • Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

    It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social ……

  • Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

    In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, ……

  • Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

    With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a ……

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Online video giant playing catch up

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook

After Republicans effectively shut off C-Span

This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Including completion rate and viewability

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site. Twitter and video…

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

Here's the Definitive Plan for Your Week at Cannes

Adweek's day-by-day recommended schedule for the 2016 Lions

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, Adweek's…

Hillary Clinton Just Told Trump to Delete His Twitter Account, and Her Tweet Is Blowing Up

Quick social move pays off

Hillary Clinton must be feeling a new boost of confidence this afternoon after receiving a raving endorsement from President Barack Obama. In a bold and fast move, she called on…

MTV Uses Twitter to Gauge How Well It's Doing on Snapchat

Screenshots give glimpses of social sentiment

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival…

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium

Culinary passion and need create deep connections

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

My Year in Food: a Photo Essay of New York's Culinary Hot Spots

Noted journalist snaps city's most beautiful morsels

Some people say grace before a meal. I have a similar ritual before chowing down, as do so many others in this social media age: I take pictures of my…

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

5 Global Activists Whose Social Media Posts Will Inspire You to Change the World

Shining a smartphone on issues around the world

Thanks to social media, today we have a nearly endless number of windows into parts of the world we'd normally never see. You just need to know where to look.…

Snapchat Has Reportedly Surpassed Twitter in Daily Users by Reaching 150 Million

It only took four years

It's taken four years for Snapchat to become a bigger part of people's daily lives than Twitter, which has been around for a decade, according to a report this morning.  Citing…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

7 Big Trends That Are Shaping the Future of Digital Advertising

According to Mary Meeker’s annual report

Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social…

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

PrivatizeMe uses targeting to fight retargeting

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that. PrivatizeMe—a service that…

Tech Companies Are Preparing to Take Over the Beaches of Cannes at This Year's Festival

Facebook, YouTube bring the party to the sea

Marketers going to the Cannes Lions International Festival of Creativity should always expect to get a little sand between the toes, but this year their flip-flops will get more dusty than…

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