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  • Networks Track Social Buzz for Fall Shows Before They Air Fizziology analyses crop of new shows via social media

    While a few weeks of ratings will soon seal the fates of this year’s fall lineup, one company is diving deep into social media to help networks gauge interest in this season’s crop of new shows ahead of time, and possibly help decide ……

  • Social Media Reacts to iPhone 5 Announcement Some disappointment, plenty of snark during anticipated Apple event

    It's finally over and done with. Today, Apple officially released the iPhone 5, causing an absolute frenzy in the tech media sphere. As journos took to the Web to live blog and tweet the announcement, Adweek compiled some of the best social ……

  • Electric Blue The New York Giants are set to defend their Super Bowl title, but the team is already winning at social media

    In the mid-2000s, Nilay Shah often heard the same bewildered question from his party-hardy college buddies at the New Jersey Institute of Technology. They’d playfully jaw at him as he jumped into the driver’s seat of his Mitsubishi, ……

  • Data Points: News Division People value professional journos, but they're ambivalent about the mainstream media

    With people increasingly getting their news on the go, the Donald W. Reynolds Journalism Institute surveyed mobile media users on their attitudes towards news sites. The good news for journalists is, mobile users, like consumers overall, place a ……

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Includes out-of-market contests and highlights

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League. The agreements, announced on Monday morning, will…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

New Digital Campaign for TGI Fridays Builds Off of Hamilton's Success

Promotion hones in on social buzz

TGI Fridays is pushing hard to court millennials, including new store designs and drone tests. Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway's hit…

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Bolsters abilities by hiring its first CCO

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Women rule Facebook, Twitter and Instagram

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics,…

Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five…

Twitter Debuts Livestreaming With High Definition Broadcast of Wimbledon

Tennis fans won't get any work done today

Twitter today is providing a glimpse into what kind of TV-like platform it could be for sports fans, one of its most-loyal user bases. The social media network's livestreaming of…

How Social Media Has Changed the Camera—and Photography—Forever

Posting achievement porn a 'form of sharing that excludes'

It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should…

A Study of TV-Related Tweets Finds Hate More Than Love Drives Viewership

Canvs looked at thousands of episodes

Love triumphs over hate except on television. According to a study of tweets related to hundreds of TV shows and thousands of episodes, social analytics TV company Canvs found that feelings…

Twitter Just Launched a Stand-Alone 'Dashboard' App for Small Businesses

With ideas for tweets, keyword tracking and more

Twitter is introducing a stand-alone app targeted at small businesses that want a better, quicker and cheaper way to manage their presence on the platform.  Twitter Dashboard, as it's called, is designed…

Starbucks' Off-Menu Rainbow-Colored Drinks Are Lighting Up Instagram

#Pinkdrink is leading the craze

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started…

Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms

Will work with machine-based suggestions

Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Previously, the digital giant only made event…

Twitter Introduces Searchable, Emoji-Like Stickers for Photos

Adding another layer of visual engagement

Twitter seems to be betting on the universal language of stickers to spur more engagement on the platform. In the next few weeks, Twitter will begin letting users add stickers to…

YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope

Online video giant playing catch up

YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook

After Republicans effectively shut off C-Span

This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

On the Eve of Cannes Lions, Let's Abolish the Marketer vs. Consumer Trend

Find ways to be funny, gripping and cool along the content journey

We are the marketers and the advertisers. And despite all of our hard work, we have become the enemy. David Shing Getty Images If we put ourselves in the brains of consumers,…

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