Search: Data points
When the tablet market launched two years ago, it was a decidedly luxury buy. Since then, tablets have become more of a mainstream purchase, as the Apple iPad has dropped…
This might come as a surprise to any woman who’s tried to drag a man through the mall, but online, men are shopping more and at rates higher than before,…
The spread of broadband and more viewing devices means more people watching online videos and more opportunity for the advertisers who want to reach them. Nearly half the U.S. population…
Plan to see The Amazing Spider-Man 2 or G.I. Joe 2 this summer? There's a good chance you're an optimistic type who also likes a clean house. The Dark Knight…
Online shopping has become a mainstream activity—fully 70 percent of all Internet users ages 14 and up bought something online last year, according to eMarketer. E-commerce accounted for 6.6 percent…
Context is everything. Some mobile habits overlap, but there are significant differences in how consumers use their tablets and smartphones which marketers need to understand to effectively use the devices.…
This summer, athletes will go for the gold at the Olympic games in London, while digital technologies will break their own records for viewing. With the emergence of high-def video…
Taking a page from their parents, kids are adopting technology at ever-earlier ages. A survey by Walker Communications for Bonnier's Parenting Group found that among even the youngest children, nearly…
Chances are if you're an avid TV viewer, you've tweeted about a show at some point. SocialGuide Intelligence, one of a growing number of companies tracking social response to TV…
Advertisers need to keep many factors in mind when marketing to Hispanics, and technology is a key one of them. Hispanics are early adopters of the latest devices, including Internet-enabled…
