Beverage giant Coca-Cola understands the power of sports marketing. It took its efforts to a new level last year with the 2010 Coke Zero Countdown at the NCAA Men’s Final Four in Indianapolis…
Activation is the key to maximizing a brand’s return on investment in sports marketing, says Dick Didow, president and CEO of Houston-based entertainment and promotions company Catch the Moment. “No…
On Jan. 27, Comcast’s deal to control 51 percent of NBC Universal finally became a reality. about a week before the deal closed, NBC Universal (NBCU) illustrated how the vast…
Catch the Moment is an all-inclusive event entertainment and promotions company designed to help clients maximize their marketing dollars and significantly improve their ROI.
MELT is an acronym for Marketing, Entertainment, Lifestyle and Trends. This change reflects a new strategic shift in our core competencies. Our capabilities have expanded to include social media, original content development and production, events and experiential programming, brand strategy, consumer research, retail promotions and cause and social ethics marketing.
