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Mobile Magnetism How smartphones are pulling consumers through the path to purchase

People don’t go shopping alone anymore. They head out to the store accompanied by a savvy companion who can tell them everything they need to know about products and prices. The…

An Offer You Can't Refuse Today’s coupons are becoming paperless, portable and more personalized

Historically, the world of grocery coupons has hardly been Planet Change. Since the first half of the 20th century, we clipped them from the Sunday newspaper circular and brought them…

Shopper Matchmaker AcuityAds’ platform lets retailers better target their online spending

Here’s a story about Joe and Jill. He’s a tech-savvy guy in his late 20s who earns around $70,000 and spends his Saturdays on the basketball court with his friends. All…

Relevance, Originality and Impact Blue Chip Marketing Worldwide brings targeting and creative to the store aisles

When Blue Chip Marketing Worldwide creates a shopper marketing campaign linking a consumer brand and a major retailer, its focus is on ROI. Only ROI, in Blue Chip’s lexicon, stands…

What’s for Dinner? MyWebGrocer connects consumers with local grocers

It’s the time of day when panic starts to set in. At 4 p.m. on weeknights when people realize that they don’t know what they’re going to have for dinner,…

Reimagining Retail Art and science fuel TracyLocke’s shopper practice

Since it was founded nearly a century ago, TracyLocke has remained remarkably consistent in its mission. Back in 1950, Morris Hite, then president and CEO of the agency, said, “Everything…

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