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Simon Property Group Mall the Right Moves: Simon turns its shopping centers into multimedia destinations

Simon Fashion Now—a touring national fashion show—lets clothing makers show off their wares to shoppers at Simon properties. Spotlights flood the stage while music pulses through the house. Geometric shapes groove…

TracyLocke Meet me a the intersection of Madison Avenue and Aisle 12

WHO I AM:  Candy Peterson, ECD WHAT I DO: Matchmaker: Intro shoppers to brands WHERE I WORK: Aisles everywhere, TL every day My story is all about paths – in particular, exploring the…

Shopper Marketing There’s an App for That… …along with plenty of other new tools for merchants looking for ways to influence consumers

For companies committed to the emerging discipline of shopper marketing, there’s good news and bad news ahead in 2011. The good news: New research shows consumers have become less impulsive…

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About the Sponsor

The Shopper Marketing Agency MARS is a haven for the brave. We have the drive and the daring of entrepreneurs and the expertise and swagger of industry veterans who have done this—and done this well—for 35 years.

MARS

Creating memorable experiences at Simon® malls is key to our success in establishing our competitive advantage. Our ability to deliver a customer who is engaged in more than just shopping — one who is also receptive to new ideas, brands, and experiences for their particular lifestyle — will differentiate our brands and the brands that choose to partner with us.

Simon Property Group

TraceyLocke is the brand-to-retail marketing agency that understands an import truth: The best way to create and grow great brands is to turn consumers into shoppers. 

TracyLocke

Upshot is a Chicago-based marketing agency with about 160 people. Founded in 1994 and part of EMAK Worldwide (www.emak.com).

Upshot Marketing