How Brands Leverage Radio’s Unique Listener Loyalty
By Stuart Feil
In a time when advertisers are looking to engage with consumers more deeply via social channels, radio is leveraging its legions of fans to remain a vital part of the…
Arbitron speaks to leading broadcasters, agencies and advertisers to get their insights on the state of audio
By Carol Hanley, EVP, Arbitron Inc.
While the media landscape has been dramatically changing, radio has continued to be a leader in engaging listeners through popular brands, local presence and powerful personalities. Now broadcasters are extending…
Radio leverages its legions of loyal listeners to remain a vital part of the media mix. Stations are creating multiplatform programs that put AM/FM broadcast at the center of campaigns that can also include a station’s website, its social media, events and much more.