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PR Reads the Social Cues Thanks to social media and the blogosphere, public relations is becoming a more vital ingredient in the media mix

In today’s era of social media, public relations is more relevant than ever. As marketers seek deeper engagement between brands and consumers, they are increasingly turning to communications experts to…

Broadening the Agency Agenda MSLGROUP Transforms into a Communications and Engagement Agency for the Conversation Age

The world has evolved from the information age into the conversation age,” says Renee Wilson, president of the Northeast region, MSLGROUP. To leverage this shift, the agency rebranded itself in…

Creating The Future Euro RSCG Worldwide PR anticipates change and reshapes the market

Marian Salzman believes in creating the future. “We ask our clients, what headlines do you want to read or how do you want the world to see you?” says the…

Solutions Built Differently Taylor’s distinctive approach ensures deep immersion in the client partner’s brand

Many PR agencies take a churn-and-burn approach to new business development in their attempts to build a broad client roster. That’s hardly the model at Taylor, whose distinctive philosophy limits…

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