Sponsored Content

In Through the Outdoor

How brands are making out-of-home the entry point for consumer engagement

A car appears to drive across the iconic Santa Monica Clock Tower in a six-story-high 3D ad and shows up moments later on YouTube. Bus shelters in Australia dole out…

Pearl Media Hits the Street

Non-traditional outdoor solutions that excite and engage consumers

Crowds of curious onlookers gathered outside the Roosevelt Hotel on Hollywood Boulevard in Los Angeles last December to watch someone play with a claw arcade game. Granted, it wasn’t an…

Immersing Consumers in OOH

OAAA looks for ways to boost out-of-home’s share of overall ad spend

With new technologies and ad mediums competing for marketing dollars, why does out-of-home (OOH) advertising continue to succeed as a way to reach consumers? Nancy Fletcher, president and CEO of…