Ubiquitous smartphones, soaring ad spend and plenty of challenges
By Stuart Feil
There’s little doubt that mobile marketing is coming of age. Nearly half of American adults now own smartphones. Mobile search is moving toward overtaking desktop. More and more merchants are implementing…
Nexage sees location data and rich media and video changing the dynamics for advertisers and publishers
By James Peter Rubin
With significant attention being paid to mobile advertising’s growth rate, a more subtle yet powerful dynamic is underway. Mobile advertising is not only growing due to a massive shift in…
Smartphones are ubiquitous and spending on mobile advertising is skyrocketing, but marketers still face challenges in reaching and engaging on-the-go consumers.