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Mobile on the Cusp (Again) Ubiquitous smartphones, soaring ad spend and plenty of challenges

There’s little doubt that mobile marketing is coming of age. Nearly half of American adults now own smartphones. Mobile search is moving toward overtaking desktop. More and more merchants are implementing…

Raising Mobile’s Value Nexage sees location data and rich media and video changing the dynamics for advertisers and publishers

With significant attention being paid to mobile advertising’s growth rate, a more subtle yet powerful dynamic is underway. Mobile advertising is not only growing due to a massive shift in…

WildTangent Media
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