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See What HP Makes Possible Become inspired by how print can be personalized and powerful

It used to be all about “The Audience”—an anonymous group, collected together by vague demographics, chased after by brands day after day. You shouted your message loud and wide and…

Outsmarting Paris BBDO and smart car take to the streets

Paris has 3 million cars and only 230,000 parking spaces. It’s hell for everyone, but a little easier for the smallest car on the market, the smart car. Enter BBDO’s…

The Best of Both Worlds Hearst Magazines reinvents print advertising for the mobile age

Call it the digital challenge: consumers respond best to personalized messages while marketers want ways to measure their advertising’s impact. Online and mobile advertising can do it, so why not…

Bringing Dinosaurs to Life The Royal Ontario Museum sets the scene with HP digital printing

The Royal Ontario Museum (ROM) knew Ultimate Dinosaurs: Giants from Gondwana would be special. The exhibit would feature skeletal models of some fantastic, never-before-seen prehistoric beasts—like Gigantosaurus, possibly the largest…

Speak for the Trees

HP’s commitment to environmental sustainability was a natural match to Dr. Seuss’ The Lorax, especially when it came to creating educational programs for elementary and middle school students. With partners…

God Save the (Digital) Queen

What better way to honor Queen Elizabeth II’s 60-year reign than to create a collectible Pantone fan deck reflecting the spectrum of bold, color-coordinated outfits she’s known for? That was…

Printing Metamorphosis London’s National Gallery is transforming the world of art books with HP Indigo

To commemorate its acquisition of three works by renaissance master Titian, The National Gallery in London invited 14 leading poets to collaborate on a limited-edition art book for its “Metamorphosis”…

Targeting the Senses HP brings augmented reality to direct mail, print and POS for Elizabeth Arden

The September 2012 launch of Elizabeth Arden’s celebrity fragrance Taylor Swift Wonderstruck Enchanted was unlike anything it had done before, incorporating augmented reality (AR) to give consumers a fun and…

For Colruyt, Less Is More

Like many discount retailers, Colruyt Group, with more than 200 stores across Belgium, still depends primarily on print circulars to alert consumers to sales and specials. But mass coupon mailings…

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