2011 Mobile Guide | Adweek 2011 Mobile Guide | Adweek
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Ready For Prime Time With the technical foundation finally laid, marketers are ready to see just how far mobile video can take them.

    Michael Becker is an honest man. As North America managing director of the Mobile Marketing Association, Becker is primed to be a cheerleader for the state of mobile video. But…

Selling Smart With Smartphones Display ads on cell phones won’t cut it. Today’s mobile marketers need to think interactive, hyperlocal, hypertargeted, and augmented reality.

When TeleNav product marketing manager Brett Kohn talks about driving traffic to your business, he means it literally—as in directing customers right to your parking lot. TeleNav—which, for a decade,…

Cars.com Driving Leads to the Showroom

Recognizing a growth opportunity, Cars.com launched its mobile site in 2007—the first in-market site to bring vehicle listings to the mobile web. Building on the success of the mobile site,…

NAVTEQ Media Solutions

NAVTEQ Media Solutions worked with Universal Studios to develop a cost-effective way to build awareness of its release “Scott Pilgrim vs. the World” and drive consumers to theaters to see…

Fleishman-Hillard International Communications Rewriting the Rules of the Game

Opportunities for mobile to create one-to-one conversations with consumers, business professionals, disaster victims, cause advocates, and the unwired in global markets are too compelling not to participate. But when it…

Millennial Media Jack of All Platforms

An example of Millennial Media’s abilities: Paramount Pictures enlisted the company to drive ticket sales for the opening of Jackass 3D, requesting a worldwide, in-language engaging mobile experience. To accomplish…

CBS Delivering a Network of Brands to Any Device

Mobile Sites & Apps CBS Sports CBS News CBS.com tv.com GameSpot cnet BNET ZDNet TechRepublic MaxPreps Chow CBS Interactive touches every aspect of mobile. “We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of…

Blue Calypso Getting Ringing Endorsements

Blue Calypso is a patented advertising platform that provides a single solution to four key advertising strategies: word of mouth, social media, mobile, and customer loyalty rewards.   Advertisers launch display…

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