Michael Becker is an honest man. As North America managing director of the Mobile Marketing Association, Becker is primed to be a cheerleader for the state of mobile video. But…
When TeleNav product marketing manager Brett Kohn talks about driving traffic to your business, he means it literally—as in directing customers right to your parking lot. TeleNav—which, for a decade,…
Recognizing a growth opportunity, Cars.com launched its mobile site in 2007—the first in-market site to bring vehicle listings to the mobile web. Building on the success of the mobile site,…
NAVTEQ Media Solutions worked with Universal Studios to develop a cost-effective way to build awareness of its release “Scott Pilgrim vs. the World” and drive consumers to theaters to see…
Opportunities for mobile to create one-to-one conversations with consumers, business professionals, disaster victims, cause advocates, and the unwired in global markets are too compelling not to participate. But when it…
An example of Millennial Media’s abilities: Paramount Pictures enlisted the company to drive ticket sales for the opening of Jackass 3D, requesting a worldwide, in-language engaging mobile experience. To accomplish…
Mobile Sites & Apps CBS Sports CBS News CBS.com tv.com GameSpot cnet BNET ZDNet TechRepublic MaxPreps Chow CBS Interactive touches every aspect of mobile. “We create sites and apps for tablets, iPhones, Android, RIM, and other major platforms. We license mobile video of…
Blue Calypso is a patented advertising platform that provides a single solution to four key advertising strategies: word of mouth, social media, mobile, and customer loyalty rewards. Advertisers launch display…
