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Building Billion Dollar Brands

From Ace to Wella, marketing and product innovation drive P&G's global success

What does innovative brand building look like today? Procter & Gamble had just used the 2012 Academy Awards to launch its most anticipated product of the year—Tide Pods, the premeasured packets…

Marc Pritchard

P&G’s global brand building officer on balancing discipline and creativity, why innovation is easier on a local level and what he reads first thing in the morning

  Adweek: P&G is known as a leader in product development. How do you bring that level of innovation to marketing? Marc Pritchard: Innovation is part of our DNA. We get deep…

Then & Now

Highlights from P&G's history

From customer relations to employee benefits, from product development to viral marketing, P&G has created some of the most important breakthroughs in modern business. Here are some of the high…

P&G's Picks

Pritchard & Co. select their top campaigns

  Febreze   Campaign: “Breathe Happy” Launched: July 2011 Agency: Grey New York Highlight: A real sense of smell   It all started with something a consumer said during a focus group P&G held for its Febreze odor…

P&G 175: Special Tribute Gallery

  View our sponsor gallery saluting Procter & Gamble on its 175th anniversary.