When your channel is associated with what may be the most famous network of museums and research centers in the U.S., it’s no surprise that you’re going to focus on telling the stories of your country. As Smithsonian Channel notes, the Smithsonian Institution comprises 19 museums, nine international research centers and 168 million artifacts. It is partnered with just one channel.
Smithsonian Channel explores history, science and culture, with 100 percent original, family-friendly programming. From the origins of the universe to the deaths of civilizations, from upscale design awards to down-home chili cook-offs, it tackles subjects as diverse and limitless as the landscape it covers.
Smithsonian Channel brings content from the world’s leading cultural institution into a media-rich environment, presenting all programs in true high-definition and Dolby Digital 5.1. It often works in concert with the Institution and its properties, creating history and science programming that can reach beyond the museum’s walls and into viewers’ homes. It explores and celebrates the people, discoveries and achievements that define the U.S. in a way that entertains, educates and inspires.
- Aerial America
- Enemies Within: Joe McCarthy Forensic Firsts
- Hunt for Bin Laden
- Mighty Ships
- Mystery Files
- The Real Story
- Secret Life of the Rainforest
- Space Shuttle: Final Countdown
- Titanic’s FInal Mystery
- Titanoboa: Monster Snake
Smithsonian Channel celebrates the American experience with programming spanning Air and Space, Science and Nature, Culture, History and Kids—topics that align with the audience’s perception of the Smithsonian name. Programs highlight the country’s historical, cultural and scientific heritage.
Key series include Aerial America, providing glimpses of the nation’s most treasured landmarks from the air, Mighty Ships, which offers high seas adventure from the helm of the world’s biggest ships, and The Real Story, which provides the facts behind famous historical films such as Apollo 13, Braveheart and Saving Private Ryan. Ongoing programming blocks include Black History Month, Women in Science, Inside the Music, History Night (historical programming on Mondays) and Wild Wednesdays (a block of wildlife programming).
Smithsonian Channel’s iPad app features a playlist-builder that lets viewers create a video lineup based on their interests; access to hundreds of videos; rotating selection of full episodes; smart auto-play mode to continuously play related videos; Facebook, Twitter and email sharing; a channel finder to check on-air availability; notifications for new programs; and more. Advertisers also have the flexibility to associate their brands with diverse, informative and family-friendly programming on multiple platforms, including on-air, VOD, channel website and mobile. The channel offers apps for iPhone, Android and Nook, and previews can be seen on YouTube.
Audience & Reach
- A prestigious brand associated with quality and integrity, the name Smithsonian is recognized by 93% of adult Americans. (TNS Online Omnibus Study)
- Channel viewership skews towards upper income, highly educated and tech-savvy adults. (2011 Mendelsohn Affluent Survey)
- Median household income is $143,600; median household net worth is $563,300.
- Smithsonian Channel’s audience likes to travel and attend live music and sporting events. They own their own homes and love their gadgets.
- 51% of Smithsonian Channel’s audience has a college degree and 14% has a graduate degree.
Mary Ellen Bottone
VP, Advertising Sales
New York, NY 10019