Sponsored Content

Scripps | HGTV and DIY Network

Brands for the Power of Home
  • April 23 2012

HGTV and DIY Network personify “pride of place,” capturing the powerful connection consumers have with their homes and delivering the inspiration needed to turn a house into a showplace. Providing a spectacular range of lifestyle entertainment that offers fresh ideas from today’s top experts in design, architecture, building/remodeling, real estate and more, the Scripps Networks Home brands allow viewers to peek into the lives, relationships and creative passions of the human family, and inspire them to transform their own communities, workplaces and shared spaces. It’s a connection that has paid off for advertisers. HGTV continues to be the #1 network for upscale women; DIY Network boasts the most ad receptive audience in cable; two million fans have liked the two networks on Facebook and nearly half a million have subscribed to HGTV Magazine after only two issues.


2012 Specials

HGTV: HGTV Design Star All Stars; Million Dollar Rooms; HGTV Dream Home, Green Home, Urban Oasis; Selling Spelling Manor; White Room Challenge

DIY Network: DIY Blog Cabin; Hot List Backyards; Last House Standing; Worst Kitchen in America; Ice My House



New Programming: Auction Queen, Elbow Room, House Hunters Renovations, Junk Gypsies, Mom Caves, Price This Place, Scoring the Deal, Selling London.

Returning Hits: All American Handyman, Color Splash, Design Star, Dina’s Party, High-Low Project, Home By Novogratz, House Hunters, House Hunters International, Kitchen Cousins, Property Brothers, Property Virgins, Selling New York, Selling LA.


DIY Network

New Programming: The Bronson Pinchot Project, Good, Better, Best, I Hate My Contractor, Kitchen Crashers, Price It Out, Salvage Dogs, Yard Core.

Returning Hits: Crashers Series: House/Bath/Yard, Cool Tools, Desperate Landscapes, I Hate My Bath, I Hate My Kitchen, I Want That, Man Caves, Mega Dens, Rehab Addict, Renovation Realities, The Vanilla Ice Project.


Audience & Reach

  • HGTV is the #1 cable network in prime time with Upscale Women 25-54. (Nielsen Live +SD, 2011, M-Su 8-12p)
  • HGTV viewers have the highest discretionary spend of all networks.  (Experian Simmons, 2011 12-month study. Ranked among 81 national ad-supported networks)
  • DIY Network ranks #1 in ad receptivity among all cable networks. (Simmons MME, Spring 2011)
  • HGTV and DIY Network digital properties deliver 3 billion page views a year. (Omniture, March 2011 - February 2012)



Donna Stephens

SVP, Ad Sales

HGTV & DIY Network




Susan Leigh

VP, Ad Sales

DIY Network