Sponsored Content


  • April 22 2011

msnbc is committed to moving the country forward through world-class reporting, expert political analysis, and a full schedule of live news coverage and award-winning documentary programming—24 hours a day, seven days a week. Offering advertisers innovative and comprehensive cross-media opportunities with msnbc.com, msnbc offers clients a multi-media platform with unrivaled reach on-air, online, and beyond.

Viewership msnbc is home to the best consumer target in cable news1. Ideal for advertisers, msnbc viewers are tech savvy, decision makers, influential, trend setting, and information seeking1. Additionally, msnbc held the youngest audience of viewers versus the competition in total prime for all of 20102.
Each morning from 6 a.m. to 9 a.m. (ET), America’s conversation starts here with Morning Joe. Harnessing a quality audience, the show’s viewers are affluent3, educated4, and engaged5. Morning Joe provides a platform for advertisers to reach a quality audience both on-air and online.

From 9 a.m. to 5 p.m., the network’s Dayside anchors provide viewers with extensive news coverage of top stories, breaking news, and exclusive interviews. Chris Matthews kicks off the primetime lineup, followed by Lawrence O’Donnell, Rachel Maddow, and Ed Schultz, who closes out the evening at 10 p.m.
Building on two years of momentum, msnbc beat CNN in primetime for the  second year in a row6.  Emboldened by its “Lean Forward”sensibility, passionate personalities, and a solutions-oriented audience7, msnbc provides an unrivaled platform for customizing client solutions.

Opportunities n “Primetime on my time”: Viewers at msnbc.com, the No. 1 video news site on the Web8, stay connected, informed, and engaged with the site’s customized video players for each show, giving them access to their favorite shows anytime, on any platform.

With seamless cross-media opportunities, msnbc programming drives to the online destinations through custom extensions tailored for clients.“Leadership in America”: Part of The Rachel Maddow Show, this live, innovative series brings together dynamic thinkers who lead the conversation about new ideas.

Programming Highlights
Morning Joe: Hosted by Joe Scarborough, Mika Brzezinski, and Willie Geist, serves up the morning news with no talking points allowed. Morning Joe features real, roundtable conversations between top newsmakers, and expert perspectives on our nation’s biggest issues.

Hardball: Veteran journalist Chris Matthews draws upon his Beltway insider experience to host a passionate hour of in-depth political analysis and razor-sharp interviews, as he gets to the heart of the issues with top newsmakers, politicians, and D.C. leaders.

The Last Word with Lawrence O’Donnell: Emmy award-winning writer/producer Lawrence O’Donnell reaches into his extraordinary background in politics, entertainment, and news to provide clarity to the biggest issues of the news day, with a different perspective on the most compelling stories.

The Rachel Maddow Show: This critically acclaimed show features Rachel Maddow’s witty, fact-based examination of the biggest news stories of the day—including in-depth analysis and eye-opening interviews on the topics that drive our nation’s political agenda.

The Ed Show: Popular talk radio personality and passionate voice-of-the-people Ed Schultz brings his common-sense, “roll-up-the-sleeves” style to this msnbc show. No side is safe as Ed discusses the most pressing national issues.

Meet the Press: Re-broadcasting Sundays from NBC, Meet the Press, moderated by David Gregory, is America’s most-watched and No. 1 Sunday morning public affairs broadcast. Every Sunday morning for 63 years, millions of Americans tune in to get answers from U.S. and world leaders, and hear analysis, discussion and review of the week’s political events from noted journalists and experts.

Dave Barrington - Vice President, msnbc Sales 212-413-6053 


Sources: 1. All audience information, Lieberman 2010;  2. Nielsen NHI 2010 (12/28/09-12/26/10),M-Su 7 p.m.-2 a.m., live+same day; 3. NielsenMedia Research, live+SD viewing, 2010 (12/28/09-12/26/10),M-F 6 a.m.-9 a.m., A25-54,HHI $75K+; 4. NielsenMedia Research, live+SD viewing, 4Q10 (9/27/10-12/24/10),M-F 6 a.m.-9 a.m.,A25-54, 4+ years college;  5. NielsenMedia Research, live+SD viewing, 4Q10 (9/27/10-12/24/10),M-F 6 a.m.-9 a.m., based on program data;  6. NielsenMedia Research, live+SD viewing, A25-54 AA (000)s, 2009, 1Q10, 2Q10, 3Q10,M-F 8 p.m.-11 p.m.; 7. Cable news viewer segmentation, Lieberman ResearchWorldwide, November 2008; 8. Nielsen Video Census, February 2011 (ranked No. 1 in video streams)



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