ADCOLOR came about when, as a manager of diversity programs at the 4A’s, I attended an industry awards event where a young creative director, Geoff Edwards, won the highest honor in the top category. Until he walked on stage, I had no idea Geoff was African-American. I was so full of pride. That night, I wrote on a piece of paper, “Why can’t we create 20 of these moments in one evening? Make the invisible, visible?” That was the seed from which ADCOLOR sprung.
Now in our seventh year, the ADCOLOR Awards celebrates this diversity. And, interestingly, Geoff is one of our 2013 honorees. As important, we’ve gone beyond giving out awards with the second year of ADCOLOR University, the ADCOLOR Industry Conference and ADCOLOR Futures.
This year, we mark another milestone with the release of our first book, Taglines, produced by our agency of record, TBWA\Worldwide. Taglines features a series of portraits shot by photographer Emmanuel Andre that tell the stories of 60 ADCOLOR alumni and supporters. Some of these portraits accompany several of the profiles in this section.
The word advertising is from the Latin phrase ad verte, which means to turn toward. With that, I am excited for you as you turn toward the members of the ADCOLOR Awards Class of 2013, who work every day to rise up and reach back to create opportunities for all in our industry and society.
Tiffany R. Warren
SVP, Chief Diversity Officer, Omnicom Group, and ADCOLOR President