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FEARnet

Providing Thrills and Chills
  • April 23 2012

For fans of thriller, suspense and horror, FEARnet is the ultimate destination, featuring movie releases from all of Hollywood’s top studios and indies, including Sony Pictures and Lionsgate. With over 300 titles a year, FEARnet includes regularly scheduled world television, broadcast and network premieres, and is offered in both standard and HD. FEARnet’s cable channel is available on Comcast, Verizon FiOS, AT&T U-verse and, most recently, Cox and Time Warner. With continued rollouts throughout this year, FEARnet is on track to exceed 10 million homes by the end of 2012. FEARnet programming is available to even more subscribers On Demand.

In addition to showcasing movies, FEARnet has moved into original programming. FEARnet recently premiered its first original series, Holliston, a riotous and offbeat buddy comedy about two scary movie hosts. Part of the network’s Twisted Comedy block, Holliston joins Todd & The Book of Pure Evil, a horror-comedy now in its second season which made its U.S. debut on FEARnet in Fall 2011. Original interstitial content complements the network’s programming slate.

 

 

Movie Highlights

From current releases to classics, FEARnet features over 300 of the genre’s top movies each year.

2012 World Television Premieres: Splice (Adrien Brody), Carriers (Chris Pine), Don McKay (Thomas Haden Church)

2012 Broadcast Premieres: Following (directed by Christopher Nolan), The Killer Inside Me (Casey Affleck, Jessica Alba), Let Me In (Chloe Moretz), Killer Movie (Kaley Cuoco)

2012 Network Premieres: Saw (Cary Elwes), Stephen King’s Riding the Bullet, Fido (Carrie-Anne Moss)

 

Performance

While the overall reach of FEARnet’s cable channel  continues to expand, the network also delivers content via FEARnet On Demand, available to approximately 28 million subscribers.

According to Rentrak, FEARnet On Demand delivered 9 million total orders a month at the end of 2011 and was the #1 free HD VOD service, up 372 percent from the category average. Based on Rentrak reports, since its launch in October 2006, FEARnet On Demand has received close to 625 million orders.
Distinct programming is also available to viewers over the Web via FEARnet.com. According to comScore numbers from January 2012, the website was #1 in uniques and time spent of any in the thriller/suspense/horror genre, receiving 339K unique visitors. According to Omniture analysis, FEARnet.com grew year-over-year both in terms of total visits and number of unique visitors in 2011.

 

 

Multiplatform

Beyond the traditional programming sponsorships, co-branding opportunities and interstitial packaging opportunities on FEARnet’s cable channel, and the custom folders and hosted content on FEARnet On Demand, FEARnet.com offers a number of opportunities. These include targeted placements, branded content customizations and newsletters, as well as sponsorship of the site’s original series. The network complements its Web offerings with its social communities on Facebook and Twitter, along with an extensive grassroots network that is both national and local in scope.

 

Audience & Reach

  • The median age for FEARnet’s cable channel is 38; the median age for FEARnet On Demand is 37. (Magid)
  • The median age for FEARnet.com is 31. (comScore)
  • Both FEARnet’s cable channel and FEARnet On Demand have an even gender split: 49% male, 51% female. (Magid)
  • FEARnet cable channel viewers are mass consumers of all movie genres, not just thriller/suspense/horror. (Magid)
  • FEARnet.com has had the longest duration per visit of any thriller/suspense/horror genre site for over 2 years in a row. (comScore)
  • 46% of FEARnet.com’s audience is female, making it the most gender balanced in the genre. (comScore)

 

 

Contact:

Paul Brennan

SVP,  Ad Sales

Sony Pictures Television

212-833-4135

 

Chris Kiriakatis

SVP, Digital Ad Sales

Sony Pictures Television

212-833-7836

 

FEARnet.com

@FEARnet