Sponsored Content

Comcast Spotlight

The Eye(ball)s Have It
  • April 23 2012

Comcast Spotlight is all about making things easier-—creating an infrastructure that enables advertisers, whether local, regional or national, to get more out of their media spend. The ad sales division of Comcast Cable knows that advertising is no longer just about on-air networks, but also online and on-demand media. That’s why the group is now focused on new technologies, products and apps that will help advertisers reach, engage and connect with audiences effectively and efficiently, getting them in front of eyeballs no matter where they’re focused.

Today, Comcast Spotlight has a presence in more than 80 (of 210) markets, reaching approximately 30 million homes, whether connected by cable, satellite or telco. It has created a television marketplace where both large and small advertisers can leverage the latest message delivery technologies, insightful marketing intelligence and innovative promotional opportunities. This approach—and the infrastructure behind it—allows Comcast Spotlight to create customized solutions for each advertiser.


Comcast Spotlight’s Available Networks

A&E, ABC Family, AMC, Animal Planet, BBC America, BET, Biography, Bravo, Cartoon Network, Centric, CMT, CNBC, CNN, CNN en Español, Comcast SportsNet, Comedy Central, Cooking Channel, Discovery, Discovery en Español, Disney XD, DIY Network, E!, ESPN, ESPN 2, ESPN Classic, ESPN Deportes, ESPN News, ESPNU, Food Network, Fox Business, Fox News, Fox Sports , Fuse, FX, G4, GAC, Galavision, GSN, Golf Channnel, GolTV, Gospel Music Channel, Hallmark Channel, HLN,  HGTV, History, History en Español, H2, Lifetime Movie Network, Lifetime Television, Logo, Military Channel, MLB Network, MSNBC, MTV, MTV Tr3s, MTV2, Mun2, National Geographic, NFL Network, Nick at Nite, Nickelodeon, nuvoTV, Outdoor Channel, OWN, Oxygen, Retirement Living TV, Science Channel, SPEED, SPIKE, Style, Syfy, TBS, Telemundo, TLC, TNT, Travel Channel, truTV, TV Guide, TV Land, TV One, USA, NBC Sports Network, VH1, VH1 Classic, Weather Channel, Women’s Entertainment



Comcast Spotlight, in conjunction with NCC Media, developed a platform to broaden local and spot cable buys to satellite and telco homes. Called I+, it enables advertisers to place their commercials on leading ad-supported TV networks available to customers of Comcast’s XFINITY, Verizon’s FiOS, AT&T U-verse TV and DIRECTV’s services in 33 Comcast Spotlight markets.

Cable programming now accounts for more than 70 percent of all ad-supported television viewing, according to Nielsen, making the added reach of I+ more important than ever to connect with consumers no matter how their TV is being delivered.



Through well-positioned banner ads and text links, as well as in-banner video opportunities, Comcast Spotlight helps advertisers target audiences and make their brands stand out online. On Demand advertising with Comcast Spotlight can transform an advertiser’s messaging into accessible content that attracts active consumers and entices engagement. Using on-demand features on their remote controls, customers can access advertisers’ content at any time.


Audience & Reach

  • Comcast Spotlight has created an offering of 50+ consistent networks across its interconnects, allowing advertisers to buy the same networks across multiple markets.
  • Within its network, Comcast Spotlight has more interconnects than any single broadcast group has owned and operated stations.
  • Comcast Spotlight reaches about 30 million homes.˙
  • Interactive television (iTV) advertising from Comcast Spotlight is available to approximately 15 million homes. To date, advertisers have run more than 1,700 campaigns, with more than 4.5 billion impressions delivered.
  • Comcast Spotlight’s On Demand advertising solutions are available in about 18 million homes across 60-plus markets, with multiple product options designed to meet each advertiser’s unique needs.



Comcast Spotlight

5 Times Square

New York NY 10036