Coca-Cola: A Timeline of TV Breakthroughs | Adweek
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Coca-Cola: A Timeline of TV Breakthroughs

"You'd be hard pressed to find a brand more iconic than Coca-Cola." —Hal Curtis, Creative Director, Wieden+Kennedy
  • May 13 2013

 

1953

 

Stop Motion Spot

Checkers come to life in a brief animated clip.

 


1963

 

Thing Go Better...

Sung by the Limeliters, the slogan travels the world.

 


1964

 

Refrigerator Man

The first color commercial for Coca-Cola.

 


1971

 

Hilltop

"I'd like to buy the world a Coke and keep it company."

 

1979

 

Mean Joe Greene

Coke shifts to narrative storytelling in this Clio winner.

 

1986

 

Max Headroom

The computerized spokesman becomes a new wave hero.

 

1993

 

Northern Lights

The introduction of the now iconic polar bears.

 

2006

 

Videogame

The hero of a dark videogame has a change of attitude.

 

2007

 

Happiness Factory

A fantastical journey through a vending machine.

 

2008

 

It's Mine

A prade balloon battle ends with a surprise winner.

 

2008

 

Yao and LeBron

The world comes together over a Coke in this Olympics spot.

 

2009

 

Heist

Insects band together in this Emmy-winning spot.

 

2009

 

Avatar

What it takes to make real peer-to-peer connections.

 

2010

 

Happiness Machine

A vending machine gives more than just a soda.

 

2010

 

Hard Times

Mr. Burns loses his fortune and gets cheered up with a Coke.

 

2013

 

Mirage

This Super Bowl ad drives more than 11 million fan engagements.