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Clio Brand Icon Award: Coca-Cola

  • May 13 2013

It’s no surprise that Coca-Cola is receiving Clio’s first-ever Brand Icon Award—few can match it for being a permanent fixture in popular culture. Since its beginnings 127 years ago, Coca-Cola has created some of the most iconic advertising ever. It has become a part of everyday life—its trademarked script logo, the famous contour bottle, its string of enduring slogans and images, and its 64 million-plus Facebook likes. As Pio Schunker, SVP of integrated marketing communications for Coca-Cola NA, notes, “We constantly seek new and innovative ways to harness the power of creativity, imagination and passion to drive our business forward and connect with the people who love our brands.”