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CBS Interactive

All Eyes on CBS Interactive
  • April 29 2013

CBS Interactive, a division of CBS Corporation, is the premier online content network for information and entertainment and a perennial top 10 Web property in the U.S. and globally. Among the top 10, it is the only company solely focused on creating premium content. That difference is intrinsic to CBS’s DNA and easily spotted in the more than 160 broadcast-quality original content series and specials CBS Interactive produces and distributes online across its portfolio of brands.

CBS Interactive’s network of 25+ brands reaches more than 270 million global unique visitors each month, and touches passion points like technology, entertainment, sports, news, video games, music and food. CBS Interactive includes leading brands such as: CBS.com, the number-one network TV website for over four years; CNET, the number-one tech news site on the Web; GameSpot, the number-one gaming information site; CBSNews.com, the number-one network news brand on Twitter; CBSSports.com, host of the largest live-streaming event in history; as well as the Web’s premier reviews aggregator, Metacritic, and the global music discovery site, Last.fm, among others.



Original Web Video

CBSi’s original Web series and specials have broken new ground in terms of audience and reach:

Live on Letterman: The live-streaming extension of 
the Late Show with David Letterman’s music segment has exceeded 160 million views to date hosting music’s biggest acts like KISS, Coldplay, Maroon 5 and Paul McCartney, among others.

GameCribs: GameSpot’s first-of-its kind eSports reality Web show, GameCribs averages 500,000 streams per week.

CNET: CNET’s 15 original video series—including Brian Cooley’s On Cars and Molly Wood’s Always On—is seeing a 160 percent year-over-year increase in streams.

CBS News: Year to date, video streams for CBSNews.com are up 58 percent year over year.


Social Performance

CBS Television is the most social TV network and has hosted three of the most social TV events of all time—The 2013 Super Bowl, the 2013 Grammy Awards and the 2012 Grammy Awards.

CBS’s Super Bowl XLVII smashed the record as the most social event in the history of TV. Trendrr tracked more than 52.5 million social comments, more than three times the number for the previous year. The 55th Annual Grammy Awards set the record for most social comments for a television awards show with more than 18.7 million comments, 44 percent more than the previous year and second only to the Super Bowl, according to Bluefin.



CBS recently launched a full-streaming app for the iPad and iPhone, and it also offers synced second-screen features for a number of CBS Television’s leading series via CBS Connect. CBSi’s focus on multiplatform extends to its news properties as well. CBS News’ 60 Minutes app offers 24/7 accessibility cross-platform and CNET’s programming is available across a diverse array of major platforms, including Google TV, Roku, TiVo; Panasonic Viera and Samsung Smart TVs; Xbox; and Android and iOS.


Facts & Figures

  • CBSi reaches 270M+ uniques globally, 100M+ uniques in the US.
  • CBSi is a top 10 multi-platform property. (comScore)
  • In aggregate, CBSi’s demographic profile is 60% male, 40% female.
  • CBSSports.com’s live stream of Super Bowl XLVII attracted 3M unique viewers, up 43% over last year’s game, and generating 114M minutes streamed, up 46%.



CBS Interactive

235 Second Street

San Francisco, CA 94105