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Original On- and Off-Script
  • April 23 2012

Zombies, detectives and Madison Ave….meet fan boys and private security. AMC, with a foundation of acclaimed scripted dramas, including Mad Men, Breaking Bad and The Walking Dead, is moving into the unscripted genre with reality programming such as Comic Book Men (director Kevin Smith’s fanboy series), Talking Dead (a live aftershow for passionate fans of The Walking Dead), and the upcoming JJK (working title; an inside look at a small family-owned security business). For AMC, it’s just another way to tell great original stories.

2011 was a big year for AMC’s scripted series. Breaking Bad appeared on countless critics’ Best of 2011 lists and garnered increased viewership among younger viewers. The Walking Dead is the #1 drama series in basic cable history for adults and men 18-34, adults and men 18-49, and adults and men 25-54. Of two new series, The Killing had one of the most talked about cliffhangers on television, and Hell on Wheels, had the second highest rated premiere season for a series on AMC.



Programming Highlights

Original scripted series: Mad Men, Breaking Bad, The Walking Dead, The Killing, Hell on Wheels

Unscripted series: Talking Dead, Comic Book Men, The Pitch, JJK (working title)

Specials: AMC FearFest, AMC Mob Week, AMC War Heroes



AMC’s scripted dramas remain must-watch shows, generating buzz from their loyal, involved viewers. According to Nielsen TV Brand Effect, which measures viewer engagement, AMC had three of the top 10 shows among the key 18-49 and 25-54 demographics. Among adults 18-49, The Walking Dead and Breaking Bad were first and second, respectively, and Hell on Wheels was fifth. For adults 25-54, The Walking Dead again topped the list, with Breaking Bad third and Hell on Wheels seventh. Then there’s the pent-up viewer demand for Mad Men, the only cable series in TV history to ever win the Emmy for Outstanding Drama Series four years in a row, now back for a fifth season.

AMC shows also generate significant social media chatter. Trendrr.tv analysis, which tracks social media activity, reveals that The Walking Dead was #1 for cable and #1 overall for both its Season 2 premiere and its Season 2 finale. Breaking Bad’s Season 4 premiere was #2 for both cable and overall. Mad Men’s Season 5 premiere ranked #1 for cable and #2 overall.




Select full episodes, video content, games and other program extensions are available on amctv.com. The AMC mobile video app provides updates, sneak peeks, behind-the-scenes video and other features for its series. The shows are also available as video-on-demand to 47 million households.

Finally, the scripted series have a sizable social media presence. The Walking Dead has more than 7.2 million Facebook fans, Breaking Bad has more than 2.3 million and Mad Men has more than 1.9 million as of mid-March 2012.


Audience & Reach

  • AMC reaches more than 95 million subscribers.
  • The 2010/11 season was AMC’s strongest ever for adults 25-54 and 18-49. AMC reached more than 43 million adults 25-54, ranking ninth.
  • The median age of AMC’s original series viewer is 45.
  • AMC’s audience skews 55% male, 45% female.
  • Season 4 of Breaking Bad averaged 1.9 million viewers, a 23% increase vs. Season 3.
  • Mad Men is basic cable’s most upscale drama series.
  • AMC has exclusive rights to The Godfather, the basis of its Mob Week programming.
  • The second season finale of The Walking Dead delivered 9 million viewers, 50% more than the season one finale.


(Source: Nielsen)



Scott Collins

EVP Ad Sales