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Publicis Omnicom Merger

Fait Accompli: How the Publicis-Omnicom Merger Died

As Wren and Lévy lick their wounds, the only winners are the lawyers

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was…

10 Provocative Tweets About Omnicom-Publicis #Fail

Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

Publicis Says Inequality Doomed the Company’s Union With Omnicom

Maurice Lévy cites difficulties in a planned merger of equals

Omnicom Group thinks that cultural differences doomed plans for Omnicom and Publicis Groupe to merge, but Publicis Groupe believes inequality was the culprit. In an interview with CNBC today, Publicis Groupe…

Omnicom Says Cultural Differences With Publicis Were Significant

John Wren acknowledges the complexities of combining big players

Omnicom Group CEO John Wren acknowledged this morning that the corporate differences between his company and Publicis Groupe were greater than he expected, as he explained to industry analysts why…

Publicis and Omnicom Call Quits on Merger

Widely expected in recent weeks

What were they thinking in the first place? Now that Publicis Groupe and Omnicom have called off their $35 billion merger, the differences between the two companies as they attempted to…

Le Monde Calls Publicis, Omnicom Merger a French Takeover

In 'everything but name'

French newspaper Le Monde has now weighed in on the current differences between Paris-based Publicis Groupe and its potential U.S. merger partner Omnicom in an incendiary piece titled “When (Publicis…

Are Omnicom and Publicis Laying Grounds for a Divorce?

Suddenly, merger obstacles are looming large

By raising tax domicile issues related to its megamerger with Publicis Groupe, Omnicom Group has drawn a line in the sand. And in doing so, the American company has only…

JWT North American Chief Sherman Jumps to Omnicom

Becomes holding company evp

Peter Sherman is returning to Omnicom as an executive vice president after seven months at JWT. The longtime BBDO exec moved to the WPP agency as CEO of its New…

Publicis-Omnicom Merger Clears European Commission Hurdle

Still subject to additional scrutiny

The European Commission signed off on the pending merger between Publicis Groupe and Omnicom, further clearing the way for the creation of the industry’s largest holding company. In late November, the…

Publicis Omnicom Merger May Not Close Until Q2

Reports from Morgan Stanley session

The completion of the Publicis Omnicom merger may be pushed back into the second quarter of next year, a delay from the first-quarter close originally planned when the transaction was…

U.S. Regulators Won't Oppose Merger of Omnicom and Publicis

Antitrust review period expires without action

The review period for U.S. regulators to take action against the Publicis-Omnicom merger has expired. The news means U.S. regulators will not oppose or modify the deal, paving the way…

Revenue Rises Modestly at Publicis Groupe in Q3

Company still expects 3-4 percent organic growth for the year

Publicis Groupe, citing slower growth in emerging markets, said third-quarter revenue rose 3 percent to $2.3 billion. Organic growth increased 3.5 percent, down from 5 percent in the previous quarter, but…

Which CEO Will Dominate in the Publicis-Omnicom Merger?

Lévy likes the limelight

After unveiling plans to create the ad industry’s largest player, Publicis Groupe and Omnicom execs have reiterated that theirs is a “merger of equals,” and the deal’s financial structure is…

A Preview of Next Week's Food Issue by the Adweek Team [Video]

Plus Jim Cooper's wrap-up of the week's big headlines in The Adweek

As Adweek continues to follow the ongoing story of the epic Publicis-Omnicom merger, Jim Cooper highlights the biggest of the week's media, advertising and marketing headlines and the team previews…

What Does 'OmniPub' Have to Do With Creativity?

Economies of scale finally trumps the power of the idea

I was beginning to wonder why all this advertising stuff is so hard. Thank goodness someone has figured out how to make advertising cheap, and easy. It’s all about size.…

Publicis and Omnicom Take Merger Road Show to London Analysts

More emphatic in explaining rationale

Publicis Groupe chief Maurice Lévy and Omnicom CEO John Wren continued their road show today, holding an analyst session in London to explain the combination of their companies that will…

The Driver Behind the Publicis-Omnicom Merger

Marketers increasingly rely on data, study shows

If Publicis and Omnicom’s recent merger announcement is any indication, traditional advertising and marketing agencies are increasingly looking to data to compete with the tech companies that have spent the…

Consultants Scratch Heads Over Publicis-Omnicom Deal

Where's the value for clients?

It’s early days, but consultants who help marketers find agencies are still struggling to grasp the strategic rationale for Omnicom Group’s mega-merger with Publicis Groupe. “The benefit to most clients is…

Here's Who May Gain From Publicis-Omnicom Client Fallout

With wide agency rosters, big marketers have options

As questions about marketer conflicts hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to…

A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

Publicis & Omnicom: The Four Big Questions to Ask [Video]

Andrew McMains on the big issues surrounding the big deal

Senior editor for agencies Andrew McMains has been closely following the unprecedented merger of Publicis and Omnicom and outlines what he considers to be the four biggest issues to be…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

How Will Publicis Omnicom Save $500 Million?

By eliminating redundancies, gaining purchasing clout

Omnicom CEO John Wren has promised efficiencies of $500 million dollars in the Publicis Omnicom Group deal. How is he going to get there? Well, first off, by eliminating back office…

Tech World Pours Cold Water on Omnicom, Publicis Merger

Social media reactions

The rise of Google and Facebook, as well as the increasing importance of data in advertising, are just two public reasons Publicis and Omnicom are planning to merge into one…

Publicis-Omnicom Merger May Raise Antitrust Concerns [Updated]

Regulators could eye control over ad rates, data

The merger of Publicis and Omnicom to form the world's largest ad conglomerate is bound to raise more than a few eyebrows in Washington where regulators could add conditions to…

Trading Volume Surges In Omnicom, Publicis, IPG [Updated]

Shares hit new 52-week highs

Industry stocks traded on heavy volume today following the announcement of Publicis Groupe's merger with Omnicom. Publicis, Omnicom and Interpublic all rose to new 52-week highs before receding later in…

Leaders Unveil Publicis Omnicom Group [Updated]

Havas' Jones questions merits of merger

In a seismic change that will reshape the advertising world, Publicis and Omnicom confirmed plans to merge into a global marketing communications leader with almost $23 billion in revenue and…

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