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Project Isaac 2014
  • Gravity Award Winner: Nivea Sun Solar Ad Charger FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

    Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. ……

  • Project Isaac: Celebrating the Digital Winners From a talking shoe to the coolest skateboarding you'll ever see

  • Project Isaac: Celebrating the Marketing & Advertising Winners From customized ice cubes to a design-your-own-Oreo machine

  • Introducing Isaac+ Our first student award

    In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with KBS+ as sponsor, Isaac+ was born. The program judged 37 ……

Breakthrough Marketing Can Only Come From Invention-Based Craft

Adweek Project Isaac and Isaac+ Awards look for true firsts

"A mind that is stretched by a new experience can never go back to its old dimensions." Ed Brojerdi Illustration: Alex Fine Oliver Wendell Holmes' words have never seemed as relevant to our…

Can Marketing and Media Be Leaders in Innovation? Join #AdweekChat With Industry Luminaries

Project Isaac winners and judges take to Twitter at 2 ET Today

Most days, marketing feels like a field drowning in trite tactics and rehashed ideas. Finding the truly innovative gems can be a challenge, which is why we at Adweek created…

Project Isaac: Celebrating the Media Winners

Trident develops a new show to sell gum and Doritos makes a giant chip at the Super Bowl

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Introducing Isaac+

Our first student award

In an effort to expand Adweek Project Isaac’s search for great inventive spirit, we partnered with KBS+ to create a new category that would welcome submissions from students. So with…

Project Isaac: Celebrating the Winners in Best Practices

Crisis management software gets radically improved, and Google reminds London why it's great for search

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Project Isaac: Celebrating the Marketing & Advertising Winners

From customized ice cubes to a design-your-own-Oreo machine

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Project Isaac: Celebrating the Digital Winners

From a talking shoe to the coolest skateboarding you'll ever see

Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek’s areas of coverage. Nominations were accepted across 35 categories, divided into four brackets:…

Gravity Award Winner: Nivea Sun Solar Ad Charger

FCB Brazil found a way to make a magazine ad give back to readers by charging their phones

Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They…

Last Call for Entries in Adweek's Project Isaac Awards

June 6 is final day to enter program honoring invention across all media

We're down to the final hours for entry in this year's Project Isaac awards, Adweek's annual program honoring inventive ideas in media, technology, marketing and advertising.  Submissions will be reviewed by…

Mayo Draftfcb Wins Project Isaac Gravity Award

Lima-based agency takes top honor for water-harvesting billboard

Lima, Peru-based ad agency Mayo Draftfcb won Adweek's first Project Isaac Gravity award Wednesday night for creating a billboard that harvests humidity from the surrounding air and converts it into…

Adweek Project Isaac Celebrates the Coolest, Smartest, Most Inventive Ideas

Winners in Marketing and Advertising, Media, Digital and Best Practices

As technology roils and transforms media and marketing, innovation, while essential, has become basic table stakes. Iterative tactical thinking is evolutionary, as technology forces a revolution. To stay truly relevant…

Project Isaac Winners: Marketing & Advertising

Marketing Jet Lag Gets Grounded Delta's Photon Shower When Delta Air Lines introduced a series of sleep-enhancing advancements for fliers, it wanted to make a statement that went beyond just fluffier pillows and…

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

Project Isaac Winners: Digital

Social Media Lights Out, Inspiration On Oreo’s Blackout Tweet When the lights went out—and the game stopped—during the 2013 Super Bowl, 108 million viewers were left waiting to be entertained. Oreo and agency…

Project Isaac Winners: Best Practices

Management Putting an Agency to The Test Moonshot Innovation Lab If you happen to walk past ad shop Barkley in Kansas City, Mo., you might notice it has set up a rocket ship…

What to Look for in the Next Generation of Talent

Invention trumps innovation

A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is…

Adweek Project Isaac Launches to Celebrate Invention

New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

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