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Programmatic

View more in Programmatic >
a collage of company logos who are members of Prebid

Ad Tech & Mar Tech

News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks

by Ronan Shields

Other notable names to join the independent ad-tech coalition include Chegg and SHE Media.

a collage of company logos who are members of Prebid

Ad Tech & Mar Tech

News Corp. and Insider Inc. Lead Publisher Charge to Swell Prebid’s Ranks

by Ronan Shields

Other notable names to join the independent ad-tech coalition include Chegg and SHE Media.

Directly Above Shot Of Chocolate Chip Cookie On White Background

Ad Tech & Mar Tech

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

Illustration of a businessman sitting on laptop screen showing global currency symbols

Voice

4 Ways Programmatic Buyers Can Master First-Price Auctions

While many SSPs have already made the jump, the industry is still far from having one unified system.

the ogury logo surrounded by piggy banks

Ad Tech & Mar Tech

The Privacy Zeitgeist Means User Consent Is the New Key to Investment

by Ronan Shields
4 business people working at a huge computer while one puts away old computers

Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly

Computer screen with amazon check mark logo, text bubbles, playback button, and ipad

Amazon

Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

by Lisa Lacy
Large hand with binary code reaching for small man

3 Ways CMOs Can Bolster Cybersecurity Learned From When My Brand Was Hacked

People standing on different puzzle pieces

It’s Time to Start Talking—Not Blocking—Common Ad Standards

Directly Above Shot Of Chocolate Chip Cookie On White Background

Ad Tech & Mar Tech

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

by Ronan Shields
Illustration of a businessman sitting on laptop screen showing global currency symbols

Voice

4 Ways Programmatic Buyers Can Master First-Price Auctions

by Kelly McMahon

MORE TECH NEWS

Ad Tech & Mar Tech

Advertisers Want to De-Risk Their Reliance on Google and Facebook

by Ronan Shields
Photo of Andy Dunn

Digital

Bonobos Founder Andy Dunn Is Leaving Walmart in Early 2020

by Kathryn Lundstrom

Social Pro Daily

Facebook’s Independent Oversight Board Won’t Name Members Until 2020

by David Cohen

Social Pro Daily

Google’s Waleed Ojeil Joins Pinterest as Head of Monetization Engineering

by David Cohen

Social Pro Daily

Twitter Begins Preparations for the 2020 Presidential Elections in the U.S.

by David Cohen

Social Pro Daily

Facebook Takes a Beating From Comparably, Too

by David Cohen

Social Pro Daily

Spotify: Here’s How to Turn Off Canvas

by Brandy Shaul

Social Pro Daily

Star Wars: The Rise of Skywalker Comes to Messenger From Facebook

by David Cohen
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Editor's Picks

Ad Tech & Mar Tech

Advertisers Want to De-Risk Their Reliance on Google and Facebook

by Ronan Shields

Leadership & Talent

In Another Blow to 72andSunny, Keith Cartwright Is Leaving the Agency

by Doug Zanger
Hulu Cheez it ad

Streaming & OTT

Hulu’s Binge Ad Format Rolls Out With 3 Brand Partners

by Kelsey Sutton

AdFreak

You Could Live Like a Burger King in a BK-Themed Apartment in Belgium

by Kathryn Lundstrom
People walking by, in, and out of American Eagle store at a mall

Earnings Reports

Despite Betting on Aerie, American Eagle’s Margins Decline on Markdowns

by Richard Collings
Photo of Andy Dunn

Digital

Bonobos Founder Andy Dunn Is Leaving Walmart in Early 2020

by Kathryn Lundstrom
home screen of the oculus virtual reality platform

Publishers & Platforms

Facebook Begins Using Information From Logged-In Oculus Users to Serve Targeted Ads

by David Cohen
Portraits of John Patroulis and Justine Armour

Leadership & Talent

Grey New York Taps 72andSunny’s Justine Armour as CCO

by Minda Smiley
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