Programmatic View more in Programmatic >VoiceCan Dynamic Content Optimization Save Brand Storytelling as We Know It?by Kerry PerseBrands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.VoiceCan Dynamic Content Optimization Save Brand Storytelling as We Know It?by Kerry PerseBrands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.Voice3 Tips for Switching Your Platform to First-Price AuctionsFirst-price auctions will be the universal method for the entire programmatic market.ProgrammaticHere’s What We Learned From Ad Tech’s End-of-Year Health CheckReflections on The Trade Desk, Rubicon Project, LiveRamp, Criteo and Telaria’s latest earnings results.Ad Tech & Mar TechNestlé Is Doubling Down on Ad Techby Ronan ShieldsBeyond Transparency, It’s Time to Start Maximizing CapabilityStartup Octopus Raises $10 Million to Bring Backseat Games to Ride-Sharing ServicesProgrammaticDoubleVerify Buys Ad-Juster to Launch Sell-Side Offeringby Ronan Shields‘Client Demand’ Leads MediaMath to Integrate With LiveRampHappensInAdOps Community Optimizes by Leaning On Each OtherVoice3 Tips for Switching Your Platform to First-Price Auctionsby Erin Venables McHaleProgrammaticHere’s What We Learned From Ad Tech’s End-of-Year Health Checkby Ronan ShieldsMORE TECH NEWSStreaming & OTTCelebs Unpack Streaming Fatigue Issues in Therapy for Tubi’s ‘Not on Netflix’ Campaignby Jason LynchData & InsightsInfographic: How Much Influencers Like to Take a Standby Ko ImPublishers & PlatformsThe New York Times’ Journey Into Audio Following the Success of The Dailyby Sara JerdeSocial Pro DailyCampaign Backing Virtual Reality Headset Oculus Quest Takes Over an Actual Theaterby David CohenTravelAirbnb Experiences Will Get the Same Scrutiny as Its Home Listingsby Ryan BarwickDigital3 Takeaways From the 2019 Holiday Retail Forecastby Kathryn LundstromBrandweekCome Aboard the SS Brandweek for Key Marketing Lessonsby Chris AriensRebrandsThe Warner Bros. Shield Logo Just Got a Sleek, Modern Makeoverby Kathryn LundstromGet Adweek's Programmatic Newsletter in your InboxWhat's new in Ad Tech and Mar TechBusiness Type*---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: LibraryJob Level*---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOtherJob Function*---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Yes, I want to receive emails from Adweek about products, services and events that they feel may be of interest to me. Yes, I want to receive emails from Adweek on behalf of carefully-selected third party partners about products, services and events that may interest me.Sign Me UpPlease enter a valid email address.×Please complete all fields.×Please confirm with the Recaptcha.×Recaptcha response was incorrect.×You are already subscribed to this newsletter. To update your preferences, click here.×Thank you. Your newsletter preferences have been updated.×An error has occurred, please try again later×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagramYou are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagramEditor's PicksLeadership & TalentT-Mobile Promotes Mike Sievert to Replace John Legere as CEOby Kathryn LundstromAdweek PodcastsOn the Adweek Podcast: Jay Shetty Is Making Wisdom Go Viralby Chris AriensRetailGap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Sonby Minda SmileyRetailDTC Brand Hill House Home Rolls Out New Product Categoryby Diana PearlYoung Influentials29 Savvy Stars Changing the Way We Think About Brandingby Adweek StaffStreaming & OTTCelebs Unpack Streaming Fatigue Issues in Therapy for Tubi’s ‘Not on Netflix’ Campaignby Jason LynchPublishers & PlatformsThe New York Times’ Journey Into Audio Following the Success of The Dailyby Sara JerdeYoung InfluentialsJay Shetty Went From Monk to New Media Mogul With His Message of Mindfulnessby Ko Im