Programmatic View more in Programmatic >Voice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseGoogle’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.Voice3 Ways to Navigate First-Price Auction Adoptionby Mario SchiappacasseGoogle’s shift is indicative of a larger movement in the advertising industry, one embodied by the need for clarity and definitive value.Ad Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022Privacy Sandbox initiative will seek open standards to support the ad-funded web, but not without casualties.Ad Tech & Mar TechWhat Will Drive the Next Wave of M&A in Mar Tech?Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?CESXandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020by Ronan ShieldsThe Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of PrivacyTremor International to Buy Video Ad Platform Unruly from News CorpProgrammaticAd Tech’s Consolidation Continues as Cadent Acquires 4INFOby Ronan ShieldsLooking Back on Digital Media in the 2010s, and What’s NextTaking Media In-House Is not a Case of One Size Fits AllAd Tech & Mar TechGoogle Chrome Will Phase Out Third-Party Cookies by 2022by Ronan ShieldsAd Tech & Mar TechWhat Will Drive the Next Wave of M&A in Mar Tech?by Ronan ShieldsMORE TECH NEWSSocial Pro DailyCurate & Co. Raises a Glass to Its New AR Instagram Quiz Filterby David CohenSocial Pro DailyYouTube Begins Rollout of Profile Cardsby David CohenSocial Pro DailyChipotle Bowls Over Twitter Users Who Left Their Lunches at Homeby David CohenSocial Pro DailySpotify Rolls Out Personalized Pet Playlists, Debuts My Dog’s Favourite Podcastby David CohenThe Big GameUSA Today Ad Meter Partners With YouTubeby David CohenSocial Pro DailyTwitter Takes Steps to Prevent Misuses of Keyword Targeting via Sensitive Keywordsby David CohenSocial Pro DailyInstagram Makes it Easier for Creators to Upload Videos to IGTVby David CohenSocial Pro DailyeMarketer: Pinterest Overtakes Snapchat in Total U.S. Usersby David CohenThe Institute for Brand Marketing ™ Complimentary interactive courses and live educational experiences to help cultivate the skills to advance in a disruptive marketplaceGET STARTED TODAYEditor's PicksInfluencersWhy Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadorsby Mitch ReamesInfluencersCould Prince Harry and Meghan Markle Build the World’s Most Valuable Brand?by Diana PearlAd of the DayA Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSAby Melissa JordanTCA Press TourFreeform Is Using Events to Drive Viewership While Streaming ‘Everything’by Kelsey SuttonData & InsightsU.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020by Erik OsterTCA Press Tour‘Exclusivity Matters’ to Hulu With Original Shows, but Not Library Contentby Kelsey SuttonTCA Press TourHillary Clinton Says There Was ‘Nothing Off-Limits’ in Upcoming Hulu Docuseriesby Kelsey SuttonAdFreakThe Company Behind MSG Urges Merriam-Webster to Drop ‘Chinese Restaurant Syndrome’by T.L. Stanley