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Ad tech wants to explain the benefits it brings, such as funding journalism, to the public.

The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech

by Ronan Shields

The IAB Tech Lab’s plan to overcome the cookie decline includes PSAs to explain the value exchange of content for data.

Ad tech wants to explain the benefits it brings, such as funding journalism, to the public.

The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech

by Ronan Shields

The IAB Tech Lab’s plan to overcome the cookie decline includes PSAs to explain the value exchange of content for data.

iab tech lab graphic

Ad Tech Is Trying to Rebuild the Industry From the Ground Up

Project Rearc seeks to balance the industry, with discussions underway to rebuild the cookie.

a shadowed person with a flashlight looking under a purple hatch in a maze

How Ad Tech Is Bracing for Life After the Cookie

Following Google's announcement that Chrome will no longer support third-party cookies, the ad-tech industry is preparing for the change.

new york times building

How The New York Times Is Revising Its Digital Playbook

by Ronan Shields

The Sole Ad-Tech Player Riding the Privacy Wave

bill schild and paul knegten

Ad-Tech Firm Beeswax Appoints CRO and CMO

a man holding a giant lock

Google’s Onerous Balancing Act Between Privacy and Profit

by Ronan Shields

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

There's a post-cookie window of opportunity for publishers.

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?

iab tech lab graphic

Ad Tech Is Trying to Rebuild the Industry From the Ground Up

by Ronan Shields

a shadowed person with a flashlight looking under a purple hatch in a maze

How Ad Tech Is Bracing for Life After the Cookie

by Ronan Shields