ZzzQuil, Ragu Catch Flack for Social Promotions

A social media copywriter's work is never done

As last week came to a close, a couple of brands became the latest to win negative attention for their social media marketing efforts.

First, ZzzQuil earned a few headlines for this tweet, which followers (the brand has more than 40,000) thought to be a little too “20th century” for their tastes:

zzzquil-tweet-hed-2015

Definitely a little off there. The brand has yet to respond to various complaints, simply deleting the message and replacing it with a less contentious variation on the theme:

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