Zito Partners Launches

Bob Zito, a 30-year PR vet who has worked with Sony Corporation, Bristol-Meyers Squibb, and brought TV cameras to the New York Stock Exchange’s opening and closing bell, has partnered with former colleagues to launch Zito Partners.

The firm opens for business today with four clients: Prudential, The Hotlist, Contact Marketing Solutions (CMS), and Greco Nader & Associates, a wealth management firm.

The firm is a full-service brand consultancy that provides social media services, IR, government relations, and other services.

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