You've Got (More and More) Mail?

Guest post by Tessa Tinney of brand consultancy Monaco Lange.

This is a guest post by Tessa Tinney, creative director of global brand consultancy Monaco Lange.

Today I have 14,872 unread emails in my junk account—all from brands fighting for my attention.

Most of us have at least one junk account. It’s like the drawer in the kitchen that’s fed everything you might look at, but never do. You ignore it until one day you trash the whole thing because it all seems miserably irrelevant.

Yes, we can just trash the junk email, or ignore it as it piles up, but the fact we perceive it as junk is the problem marketers are ignoring.

Consumers

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