Your ‘Alternate Reality Bus Stop’ Stunt of the Week

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By Patrick Coffee Comment

We’re not 100% sure how this tech toy helps sell Pepsi Max, why it doesn’t involve BeyoncĂ©, or whether anyone would truly believe eyes that “see” a tiger strolling along a London sidewalk.

But it’s still a pretty cool “experiental marketing” stunt, right?

Someone certainly had fun designing it, at least. And unlike last year’s viral “Jeff Gordon takes terrified car salesman on test drive” clip, there’s no debate over whether this one is real.