Yelp Discontinues 'Favorite Review' Feature
An hour ago, Yelp CEO and co-founder Jeremy Stoppelman answered questions from reporters about two policy changes. The user review-powered business directory site has received a lot of heat about its “Favorite Review” feature, as well as the unwanted astro-turfing that inevitably happens on sites with user reviews.
Yelp discontinued the pay-for-play Favorite offering, which moved the best review to the top, pushing other reviews down, or off the page. The service is still defined on Yelp’s About Us page: “Paying advertisers can also promote a favorite review at the top of their Yelp page, but can never change or re-order their other reviews.”
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