Yankees Continue to Flash Gang Signs

By Jason Chupick Comment


Yankees hats with Crips and Bloods gang symbols are still available in some Brooklyn stores and online according to a Daily News story today.

The PR ramifications of this are pretty obvious. All we can say is someone needs to hop to it and fix the problem. Most of us in the business have dealt with the extreme chain of approval within corporate marketing departments. At the bare minimum two people are are responsible: a creative with the idea, and the executive who signed off on it.

Buffalo NY-based New Era, maker of official MLB merch pled ignorance in a statement after the original story broke last August.