Yahoo In Midst of PR Review
Yahoo has several PR RFPs in the works; two of which, for its consumer PR and measurement and metrics, have already been issued. The other, for B2B and metrics and measurement will be issued in “the next few days,” said May Petry, vice president, corporate communications, Yahoo. PRWeek‘s Aarti Shah first reported the news of the PR review.
PRNewser has learned exclusively that Biz360, Dow Jones, Vocus, Cision and Media Proof are pitching Yahoo for the measurement and metrics business next week.
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