Yahoo B2B PR Agency Selection Coming 'Early Next Year'
As we previously reported, Yahoo has already awarded two out of the three PR contracts it put up for review earlier this year. Evolve24 won the metrics and measurement account and a combined team from Porter Novelli and Voce Communications won the seven-figure consumer PR account.
That leaves B2B still left to be awarded, which is down to four agencies.
The company had hoped to have all PR agencies in place by the holiday break, but now Yahoo SVP of global communications Eric Brown tells us the decision will come, “early next year.”
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