Xerox Launches a New App, Talks B2B
Today was launch day for Xerox, which unveiled “The Business of Your Brain” desktop app that digs into your inbox to find out who’s emailing you the most, whether you’re spending too much time in meetings, and all sorts of data culled from your Outlook. We got a bit of fun info (my work spouse was thrilled when I proposed, to make it legal), but what does it have to do with Xerox exactly?
“With everything we’re doing with our marketing, we want it to be unexpected,” Christa Carone, the CMO of Xerox told us.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in