World's Most Disturbing 'Stay in School' PSA Goes Viral


Well, then. That was…something.

Today everyone’s been posting on this OMG WTF PSA created for nonprofit Learn for Life by Australian agency Henry & Aaron, or a couple of guys who turned their talent for weird videos into a career as sponsored content creators. They posted it yesterday and it already has more than a million views.

We’re not quite sure how effective it could be given its ridiculous premise and reliance on blood-and-guts shock value, but virality usually requires a bit of oddity.

In fact, to our eyes it looks like an ad for Henry and Aaron’s own services.

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