Last week we discussed why Snapchat might be the future of content marketing with ICED Media president Leslie Hall.
In case you’re still skeptical, here’s a very clever campaign from the World Wildlife Federation Denmark and agencies UncleGrey (Denmark) and 41? 29! (Turkey) that combines a few topical elements: a traditional video clip, selfies, hashtags, the temporary nature of Snapchats and the emotional components that make content sharable.
While the campaign might not directly encourage fundraising, it’s certainly a creative use of the medium.