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The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation have put together a challenge to communicators worldwide to take two pieces of paper and “help change the world.”
Grand Challenges Explorations: Aid is Working. Tell the World asks any individual, team, agency, or company to submit a communications idea simply expressed on just two pages of A4 paper. The brief calls for “new and innovative ways of telling the real story behind global aid.”
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