Will TV Networks Pay for Publicity via Twitter?
The natural partnership between Twitter and television has earned a good bit of press over the past year or so, with Twitter taking credit for saving shows like Scandal and breathing new life into brain-dead franchises like The Bachelor. But this has been a free promo forum for networks, so will they pay for the privilege moving forward? And what, exactly, would they be paying for?
Unlike Facebook, Twitter insists that it can help clients more directly promote their products through new tools like Amplify, an ad option that embeds video clips within tweets.
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