Will the Yahoo!/ABC News Partnership Change Your Media Strategy?
ABC News brought out the big guns this morning — Diane Sawyer, Katie Couric, Barbara Walters, George Stephanopoulos, and more — to announce an enhanced partnership between ABC News and Yahoo! on Good Morning America. According to the press release, ABC News and Yahoo! News editorial teams will be working together to create “premium content” and cover big news events; there will be new original Web series, including “Newsmakers,” which launches today with an interview between President Obama and Stephanopoulos at 2:35 ET; and Good Morning America now has a co-branded website.
It’s been noted already across the media that Yahoo! and ABC News partnered more
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