Will Facebook's 'Sponsored Stories' Impact PR Efforts?
Ad Age has brought us the details of the new marketing offering from Facebook that will turn a user’s “likes” into “sponsored stories” that promote brands. According to the story, users won’t be able to opt out, although “advertisers that don’t want to take the chance of having negative sponsored stories pop up about them can limit their buys to likes.”
MSNBC.com raises a red flag.
Continuing to fulfill its unspoken agreement with users to regularly provide them with new things to protest, Facebook is testing a new advertising program in which the things you “Like” are turned into advertisements in your friends’ feeds. Same
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