Will Instagram's New Messaging Service Be a Useful Promo Tool?
In a direct attempt to fight off challengers like Snapchat, Instagram announced today that it would launch a new “direct messaging” service that allows users to send pics to one another. New York mag’s Kevin Roose writes that it means you can now “annoy specific, targeted friends with your brunch Instagrams“, but there might be a little more to it than that.
The feature would have been its own app, but parent company Facebook wanted to empower users to share images, aka “moments”, without adding them to the main feed or downloading any completely new apps.
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