Will Ferrell as Ron Burgundy Now Appearing in Dodge Durango Ads
When Chrysler wanted to brand itself as the embodiment of the American spirit — coming from nothing, being put through the ringer, only to come out the other side better than the best — it released its rousing “Imported from Detroit” ad featuring Eminem’s “Lose Yourself.” When the company wanted to hammer that “Americans are tough” point home again, it hired Clint Eastwood to narrate its gritty, inspiring “Halftime” spot. Now, the same company has announced a new spokesman for its Dodge line — star of the raunchy comedy “Anchorman”, Ron Burgundy (Will Ferrell).
So… we can only deduce that the new branding message is less “Rah Rah America!” and more of an attempt to prove once and for all that the Dodge Durango is the Sex Panther of cars?
Not exactly.
“He is very much like Dodge.
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