Will BP's Brand Ever Recover After Gulf Coast Spill?

One can’t help but be at least somewhat amused by the contradictory statements following any major crisis, the latest of which being the massive Gulf Coast oil spill at the hands of British Petroleum (BP).

In The Daily Beast, crisis communications expert Eric Dezenhall states in a piece titled, “BP’s Image Will Recover, “…over the long haul, good companies like BP do recover once they find the right balance between good business sense, fundamental decency, and the merits-and pitfalls-of public relations.”

Not

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