Will Al-Jazeera America's Name Doom It to Failure?

Today’s biggest news in journalistic circles concerns the debut of a cable outlet called Al-Jazeera America, which should begin broadcasting across the US right about…now.

The channel promises to offer Americans a “more sober” take on world news and investigative reporting that transcends the talking head pile-ons that have come to define the FOX/CNN/MSNBC trifecta and the light celebrity gossip that provides such a large share of all networks’ bottom lines.

Journalists at AJAM (which is bankrolled by the royal family of Qatar) take their reporting very seriously.

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