Why We're Tired of People Complaining About 'Wasting Money' On PR

Margaret Heffernen is upset. She writes in a BNET blog post, titled, “Don’t Waste Money on a PR Firm: 4 Smarter Ways to Get Press” that “every PR agency I’ve ever worked with proved to be disappointing.”

Heffernen’s complaints are nothing new. We hear them a lot from folks who paid an agency a $5,000 retainer – or more – and then received “no results.”

She continues: “Over the years, I’ve talked to many CEOs and Chief Marketing Officers and I’ve never found one that truly raved about their PR company.”

Hmm.

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