Why PR Pros Need to Embrace New Technologies

Guest post by Courtney Lukitsch, founder and principal of Gotham Public Relations.

This is a guest post by Courtney Lukitsch, founder and principal of Gotham Public Relations.

As professionals, we are increasingly expected to embrace new technologies which we then deploy as marketing and PR tools on behalf of our clients. More often than not, we face resistance from clients who do not see the value in these new digital tools.

Confusion from clients is common unless they are educated by the agency in detail about related benefits–and the commensurate value-added results attached by employing them over a measurable period of time. This

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