Why Do Twitter Executives Continue to Fly the Coop?

By Shawn Paul Wood Comment

twitter broken cage

Twitter is arguably one of the most influential forces on the Web today. From breaking news to global trends, everyone goes to hear what the little birdie has to say before they check with the local news, paper, or blog.

If it’s in your timeline, you can guarantee that a story on national news is in production.

So, why is it that Twitter executives don’t want to keep the job and the stock isn’t doing so well on the New York Stock Exchange?

Both re/code and The New York Times have reported that the latest executives to depart from the hallowed C-suite are media head Katie Jacobs Stanton and product head Kevin Weil.

Here’s the thing — they quit, with no apparent job to take them away. They just left.

Rumors are there is a new CMO coming to the nest but that wasn’t the reason either. And to add to the confusion, this isn’t the first time this has happened at Twitter. In fact, it’s more of a trend.

Twitter StockJuly 2015 — Gabriel Stricker, Twitter’s longtime chief of communications (Let go because of new strategy.)

July 2015 — Trevor O’Brien, Chief of Apps (It took three years to find him, 1.5 years to keep him).

October 2014 — Vivian Schiller, Head of News (Said she was stepping down voluntarily to help her new boss.)

October 2014 — Jeremy Gordon, VP of Engineering (The product vision of former CEO Dick Costolo was not clear enough, so buh-bye.)

June 2014 — Ali Rowghani, COO (The strategy shift began with him.)

June 2014 — Chloe Sladden, Head of North American Media (Cited the vague “reorganization.”)

May 2014 — Doug Bowman, Creative Director (Five years of CD work led to a different creative direction.)

January 2014 — Michael Sippey, VP of Product (Transitioning into an advisory role… also known as, he quit too.)

June 2012 — Satya Patel, VP of Product (Amicable departure over ads and product departing even more.)

December 2012 — Othman Laraki, VP of Growth (Again, split for longest paternity leave ever.)

That doesn’t include the unfortunate, nameless rank-and-file folks who have left under similar, murky circumstances. So, as PR professionals, does Twitter have an image problem? HR issues? Bad news on the horizon?

That picture up there may be a clue, as its IPO seems to have been cursed.

If this keeps up, the national news may be reporting Twitter’s ill-fated demise. You know, 10,000 characters at a time.

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