Why Brand Managers Should Focus on Sincerity in Social Media

We all have a crazy aunt who describes the romance novel she is reading as “transcendent” or a brother-in-law who rages that his medium-well porterhouse steak is a “frigging tragedy perpetrated by morons!”

You have to love the public, because the public is you, your family and your friends. It’s us, and we know how unfair we can be. So the public understands why businesses that rely on online customer reviews are terrorized by social media.

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