Who Won the Inauguration On Social Media?

There’s little doubt that inaugurations rank right up there with State of the Union addresses when it comes to PR and branding opportunities for newly elected presidents. In fact, we’d say inaugurations are the bigger of the two PR blowouts, because very few see the State of the Union as an excuse to party (and no, silly drinking games that we all regret in the morning do not count).

Despite being smaller than Obama’s first inauguration in every way, this year’s event predictably prompted a “social media explosion” that managed to knock the mighty Twitter out of service for a moment or two.

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