White House PR Goes Into Overdrive on Haiti Relief

[President Obama meets in the Situation Room to discuss the U.S. response to the earthquake in Haiti, Jan. 13, 2010. Via White House Flickr feed]

In what The New York Times calls a “remarkable public relations campaign,” the Obama administration flooded the media with statements, images and other information in the wake of devastating earthquake In Haiti. According to the Times:

…a torrent of news releases, briefings, fact sheets and statements…flowed out of the White House in the days after the earthquake, a media campaign that illustrates two truths about the Obama administration: its deftness at catering to a nonstop, Internet- and cable-television-driven news cycle, and its determination to project competence and resolve in dealing with a heartbreaking tragedy, in implicit contrast to the way the Bush administration struggled through Hurricane Katrina and its aftermath.

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